Business What is Alt Text and how can it enhance accessibility & SEO for Your Business? You might wonder why we are discussing coding in the context of SEO. Let me tell you — while it is a technical aspect of coding, it plays a significant role in Search Engine Optimization. For instance, when you add an image to a webpage on your website, there’s a chance the image might not load quickly due to a poor internet connection. Instead of the user seeing a blank space, which would result in a poor user experience, we use 'alt' text. Alt text serves as a fallback by displaying descriptive text in place of the image when the image cannot load. For example, if you use an image of a person reading a book, your alt text could be: "A man reading a book." Commonly, the significance of ‘alt’ text is taught in Search Engine Optimization, if you are using in your company’s project it can show a great result, you might have known small things can be very beneficial for SEO. ‘Alt’ text can improve your business site visibility and make a good user experience while visiting your website. Many best SEO company in Lucknow as well as others places always use these images with ‘alt’ text. On the other hand many businesses and website holders still do not apply as well as utilize alt tags. It might appear a minor move, often people think let it be but its consequences can be abundant and permanent. With alt text your website has been exuberant amd ameliorate. How can ‘Alt’ Text enhance accessibility & SEO for Your Business? The internet is full of websites that provide a highly visual experience. Today, it is rare to find a website that only contains text without any images or graphics. In fact, many types of digital content are being upgraded into images or other visual formats. Because of this, adding alt text to images on your website is becoming more and more important. Alt text, or alternative text, is a description that explains the content of an image in words. It makes images more accessible to a wider audience, including people with visual disabilities. For example, individuals who use screen readers rely on alt text to understand what is shown in an image. Also, alt text helps search engine bots and crawlers, which are not advanced enough to fully understand images. They rely on alt text to better interpret and index the content of an image. Many website owners still don’t use alt tags on their sites. It may seem like a small detail that can be ignored, but it actually has a big impact that can last for a long time. Using alt text can improve your website in several important ways: Improves Website Accessibility: Alt tags help make websites more accessible for people with visual disabilities. These users often rely on screen readers to browse the internet. Without alt text, they would not be able to understand what an image shows. By adding alt text, you ensure that everyone can access the full information on your website, regardless of their ability to see the images. Improves User Experience (UX) When Internet is Slow: Sometimes, the internet connection is slow, or the web page does not load properly. When this happens, images may fail to load, leaving a blank space on the page. This can be frustrating for users. However, when alt text is used, it will appear in place of the image. This helps the user understand what the image is supposed to show, even if they can’t see it. Improves Crawlability and SEO: Search engines like Google use bots to crawl websites and index content. When images have alt descriptions, search engines can better understand the content of the image. This allows images to rank higher in search results and be indexed correctly. Additionally, it helps search engines understand the context of your content, making your website easier to find and more likely to appear in relevant searches. Conclusion: Adding alt text to your website images is a simple but powerful way to improve accessibility, user experience, and search engine optimization. Don’t overlook this important step; it has a significant and long-lasting impact on how users and search engines interact with your website.